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Small Business Clinic

The Day One checklist

Before you look for your first paying customer, be able to check every box. Your plan in the portal already lists most of these for your business.

1. The product

2. The price

3. The gear

4. The uniform

5. Getting paid

6. Getting found

7. The practice run

If you sell a product or food

Read the boxes as: what I make instead of what I do; what one batch costs instead of what one job uses up; a clean, labeled package instead of the uniform. For food, read Selling food and running events first — what you are allowed to make at home, and where you can sell it, decide your whole plan.

Licenses

Some work needs a license or a registration before you start: food, hair and nails, childcare, and some trades. If yours might, call the right city or state office this week and ask. The coach can help you work out which office to call. It cannot tell you what the law requires.

When every box is checked, you are ready. Call the first name on your list.